Inês Sobral Fernandes

I'm a creative, strategic, savvy online marketing and communication specialist with more than 11 years of experience in offline and online marketing and corporate communication in different companies of B2C and B2B business models (from agency-side and client-side to institutional-public, corporate, SME, and start-up environments) operating in a variety of industries like EU Institutions/Legislative, Food & Beverage, Automotive, Fashion Retail, Leisure, Travel & Tourism, Car Rental, Higher Education, and HR/L&D (SaaS).


Passionate about multi-channel data-driven marketing environments that provide best-in-class digital marketing strategies while practicing customer-first, industry-centric, and content-rich campaign approaches, I help companies elevate their brands and increase their perceived value to grow their businesses, and make them more profitable.


Check some of my latest work by clicking on the images on the right to learn more.

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Inês Sobral Fernandes

7th December 2021

Digital Content Marketing Strategy/SEO

Here is just one example of a content marketing campaign in action (website/blog, social media, email marketing, and Google Ads).
2nd June 2019

Email Marketing Campaigns & Press Releases

Check examples of some of my best email marketing campaigns and press releases.
Hr.com • 8th January 2021

Blog Article (featured in magazine): Remote Working During Covid-19 And Beyond

Are we working from home or instead living permanently at work? Remote work has never been more common than it is today. The Covid-19 pandemic has obliged companies worldwide to adopt work from home...
Hr.com • 1st November 2020

Blog Article (featured in magazine): How To Develop Microlearning

Benefits of providing e-learning training in small units: Microlearning is booming in the e-learning world. In short, one can define it as a modern approach to workplace learning that designs and delivers small pieces of information...
Hr.com • 1st October 2020

Blog Article (featured in magazine as Top Pick): Elements For A Great Company Culture

The times are a-changin: The covid-19 pandemic has transformed countless sectors worldwide, introducing us to unusual ways of doing business and working. It is undoubtedly the turning point for many future-of-work-related...
Hr.com • 1st October 2020

Blog Article (featured in magazine): Digital Transformation To Speed Up Business Growth

New essentials to ensure your company comes out on top: The profound world of work disruption brought on by Covid-19 in 2020 obliged companies worldwide to navigate uncharted waters in very uncertain times, drastically changing...
Hr.com • 1st October 2020

Blog Article (featured in magazine as Top Pick): 3 Key Considerations Before Starting Onboarding Remotely

Blog Article (featured in magazine as Top Pick): 3 Key Considerations Before Starting Onboarding Remotely
HR.com • 1st August 2020

Blog Article (featured in magazine as Top Pick): Are You Ready To Reboard Your Employees?

Into the post-pandemic world of work: The Coronavirus pandemic has disrupted and reinvented the world of work as we knew it, increasing the need for seamless communication, trust, and empathy between companies and...
HR Grapevine • 1st September 2020

Blog Article (featured in magazine): 3 Key Considerations Before Starting Onboarding Remotely

With most of the world operating remotely, we are now facing new challenges such as the need to onboard new hires remotely and reboard the existing workforce. Follow these 3 tips for a successful remote onboarding to...
HR Tech Outlook • 1st December 2019

Blog Article (featured in magazine): Driving Employee Engagement for Increased Productivity

According to a recent Gallup survey focused on the State of the Global Workplace, 85 percent of employees are not engaged or are actively disengaged at work. This figure looks alarming, considering how crucial it is for...
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